Privacy Policy

1. Information We Collect

Personal Information

When you interact with South Point Lending, we may collect personal information that you voluntarily provide to us, including but not limited to:

• Name and contact information (email address, phone number, mailing address)
• Financial information relevant to loan applications
• Property information for loan evaluations
• Business information for commercial lending purposes
• Government-issued identification for verification purposes

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activities:

• IP address and geolocation data
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website addresses

2. How We Use Your Information

South Point Lending uses the collected information for various purposes:

• To process and evaluate loan applications
• To verify your identity and prevent fraud
• To communicate with you about your loans and our services
• To comply with legal and regulatory requirements
• To improve our website and services
• To send you marketing communications (with your consent)
• To protect our legal rights and interests

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share information with third-party vendors who perform services on our behalf, such as credit reporting agencies, appraisers, and title companies.
• Legal Requirements: We may disclose information when required by law, court order, or government regulations.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
• Protection of Rights: We may disclose information to protect our rights, property, or safety, or that of our users or others.
• Consent: We may share your information with your explicit consent.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication procedures
• Employee training on data protection and privacy
• Secure data centers with physical security controls

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to legal requirements.
• Opt-out: You may opt-out of receiving marketing communications from us.
• Data Portability: You may request a copy of your data in a structured, commonly used format.

To exercise these rights, please contact us using the information provided below.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve website functionality and performance
• Deliver relevant content and advertisements

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

7. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

South Point Lending

Email: hello@southpointlending.com

Phone: (305) 780-5212

Address: 20801 Biscayne Blvd, Suite 506, Aventura, FL 33180